Business Approach

ITGS combines business development activities, focused at creating a sales channel, with proactive direct marketing activities that generate qualified sales leads from which to feed that channel. In addition, we jointly create strategic planning, marketing and press relations activities with our clients to support their sales. We understand that each vendor competes for the best and most suited resellers, media coverage and marketing presence. Our objective is to provide each of our clients with a customized, modular business development plan that is driven by the client.

The ITGS team provides an in-depth understanding of how to rapidly and cost-efficiently penetrate multiple European markets. We work with our clients at many levels, through a phased approach, whether it is by making introductions to key resellers and distributors, generating leads or creating marketing communications and press relations localized campaigns.