Channel Development

The channels our clients choose are critical to the success of their business in Europe. ITGS Business Development creates channel partner recruitment programs targeted to suit our clients’ needs. From our knowledge and personal contacts with local channels, coupled with local information gathering, we will compile a preliminary list of most suitable channel partners based on mutually agreed selection criteria.

We help identify and nurture targeted, dedicated and efficient sales channels for our clients by  

• Extending the channel base through recruitment of channel partners in targeted sectors
   
• Generating end-user leads and opportunities to feed channel partners and create channel loyalty

Once potential channel partners have been identified, they must be both motivated to promote our clients' products and closely and critically assessed to ensure they will be able to deliver the required revenue streams. ITGS ensures that the partners are trained and kept up to date on client products and developments. In addition, we deliver an assessment of each channel partner's potential and performance over time. We manage our clients' indirect sales pipeline as well as joint sales and marketing programs undertaken with the partners.